by Malcolm Mc Donald (Author)
This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Format: Paperback
Pages: 360
Edition: 3
Publisher: Butterworth-Heinemann Ltd
Published: 13 Feb 1995
ISBN 10: 075062213X
ISBN 13: 9780750622134