Marketing Plans (Professional Development S.)

Marketing Plans (Professional Development S.)

by Malcolm Mc Donald (Author)

Synopsis

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.

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More Information

Format: Paperback
Pages: 360
Edition: 3
Publisher: Butterworth-Heinemann Ltd
Published: 13 Feb 1995

ISBN 10: 075062213X
ISBN 13: 9780750622134