Marketing (Marketing Series: Diploma)

Marketing (Marketing Series: Diploma)

by PaulReynolds (Author), Geoffrey A . Lancaster (Author)

Synopsis

This text contains everything you need to know about how marketing impacts on business decisions. It is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5. It is particularly suitable for managers on certificate and diploma programmes, including those accredited by BTEC, students on CMS/DMS courses and CIM students.

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Quantity

4 in stock

More Information

Format: Paperback
Pages: 416
Publisher: Butterworth-Heinemann Ltd
Published: 19 Jun 1995

ISBN 10: 0750620552
ISBN 13: 9780750620550