Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

by Martin Christopher (Author), Adrian Payne (Author)

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Format: Hardcover
Pages: 304
Publisher: Butterworth-Heinemann Ltd
Published: 04 Sep 1995

ISBN 10: 075062020X
ISBN 13: 9780750620208