International Marketing Strategy (Marketing Series: Student)

by PaulFifield (Author), KeithLewis (Author), KeithLewis (Author), PaulFifield (Author), TrevorWatkins (Introduction), TrevorWatkins (Introduction)

• Used

  Paperback
  1995

  $6.63

  Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.

• Used

  Paperback
  2000

  $40.59

  This volume is specifically developed and written for students taking the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.