Strategic Change (Management Reader S.)

Strategic Change (Management Reader S.)

by Colin Carnall (Author), Colin Carnall (Author)

Synopsis

The capabilities and competences demanded of business managers increasingly combine analysis and intuition. Managing major change is not merely a matter of analysis; it demands the ability to visualize future results and to estimate how the company might respond. Using a selection of key articles on strategic change, this study explains how to understand the process of change and how to use that knowledge to create long-term goals.

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More Information

Format: Paperback
Pages: 288
Publisher: A Butterworth-Heinemann Title
Published: 05 May 1997

ISBN 10: 0750619325
ISBN 13: 9780750619325