by Colin Carnall (Author), Colin Carnall (Author)
The capabilities and competences demanded of business managers increasingly combine analysis and intuition. Managing major change is not merely a matter of analysis; it demands the ability to visualize future results and to estimate how the company might respond. Using a selection of key articles on strategic change, this study explains how to understand the process of change and how to use that knowledge to create long-term goals.
Format: Paperback
Pages: 288
Publisher: A Butterworth-Heinemann Title
Published: 05 May 1997
ISBN 10: 0750619325
ISBN 13: 9780750619325