Relationship Marketing (Professional Development S.)

by Martin Christopher (Author), Adrian Payne (Author), David Ballantyne (Author), Adrian Payne (Author), Martin Christopher (Author), David Ballantyne (Author)

• Used

  Paperback
  1993

  $3.25

  The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the quality gap between what customers expect and what they get.