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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Malcolm McDonald (Author), Leslie de Chernatony (Author), Leslie de Chernatony (Author)

$3.34

Save:$25.66 (88%)

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1 in stock

More Information

Format: Paperback
 Pages: 282
 Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608

Media Reviews
You have succeeded in demystifying the subject of branding...'
John Pain, Marketing Director, Fox's Biscuits
...a fresh and stimulating perspective on the challenges confronting brand marketers.' Simon Majaro, Strategic Management Learning
Good coverage. Very useful on retailer as brand.'
Lecturer, University of Bradford Management Centre.
The checklists at the end of each chapter are useful prompts...'
Public Relations, January 1993
'This excellent book will appeal to students and practitioners alike and is a credit to its authors.'
The Journal of Brand Management, December 1995