Strategic Management: A PC-based Approach

by PatrickB.McNamee (Author)

• Used

  Hardcover
  1992

  $7.17

  Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. The book includes a free disk.