International Marketing (Marketing Series: Student)

by Stanley Paliwoda (Author)

• Used

  Paperback
  1992

  $9.84

  This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.

• Used

  Paperback
  1991

  $25.81