International Marketing (Marketing Series: Student)

International Marketing (Marketing Series: Student)

by Stanley Paliwoda (Author)

Synopsis

This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.

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Quantity

2 in stock

More Information

Format: Paperback
Pages: 706
Edition: 2nd Revised edition
Publisher: Butterworth-Heinemann Ltd
Published: 14 Sep 1992

ISBN 10: 0750604247
ISBN 13: 9780750604246