Profitable Customer Care

by Alfred Tack (Author)

• Used

  Hardcover
  1992

  $5.23

• Used

  Paperback
  1994

  $4.97

  Customer care is, at best, mediocre if you have to force people to do it. So this book shows you how to create a system where good customer care is as natural as breathing. More than half the battle is starting with the right sort of staff. This book will help the reader select the right stuff when recruiting. It will also help the reader recognise the no-hopers already with you. This is a training manual for all managers to ensure that customer care works in their departments, by motivating, training and appraising those people responsible for effective customer care. Its main objectives are to enhance a company's reputation and also to increase its profits. With contributions from experts in the Tack Organization this book covers the different aspects of implementing customer care successfully.