Business Law: A Guide for Students of Business and Marketing (Marketing Series: Student)

by D . Smith (Author), A . A . Painter (Author), R.G.Lawson (Author), Douglas Smith (Editor)

• Used

  Paperback
  1992

  $4.41

  Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general.

• Used

  Paperback
  1989

  $38.34

  This is an introduction to marketing law which is aimed at students of the Institute of Marketing (Certificate), the Institute of Purchasing and Supply and the Institute of Chartered Secretaries and Administrators. It accommodates the latest changes to the syllabuses and covers civil and criminal law, the law of contracts, sale of goods, agency, patents, copyrights, trademarks and passing off, commercial disputes, negotiable instruments, product descriptions and advertising, product safety, prices, consumer credit, monopolies, mergers, restrictive trade practices and competition, data protection, trade bodies and self protection.