The Strategy of Distribution Management (Professional Development)

by Martin Christopher (Author)

• Used

  Paperback
  1991

  $3.28

  In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that canlead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clearand practical guidance on the planning and implementation of a profitable distribution strategy.