Marketing: Hospitality Managers' Pocket Books Published in association with Caterer and Hotelkeeper magazine (Caterer and Hotelkeeper Hospitality Pocket Books S.)

by Arnold Fewell (Author), NEVILLE WILLS (Author)

• Used

  Hardcover
  1992

  $3.25

  Marketing in the hospital industry is designed for managers at all levels and students who need an understanding of marketing techniques. The authors aim to remove the mystique and misunderstanding that surrounds marketing. The book demonstrates how to take positive steps using proven marketing techniques to improve sustainable profit and increase year on year, and it is written in a user-friendly style, wtih checklists and examples throughout. A number of running case studies continue throughout the book, showing how to put marketing tactics into practice.