Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm Mc Donald (Author), Christopher C . S . Tideman (Author)

• Used

  Hardcover
  1992

  $7.23

  Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.

• Used

  Paperback
  1996

  $8.11