The Eng@ged Customer: The New Rules of Internet Direct Marketing

The Eng@ged Customer: The New Rules of Internet Direct Marketing

by HansPeterBrondmo (Author)

Synopsis

E-mail is the most powerful direct marketing vehicle that has ever existed. This book contains strategies for using e-mail to create and maintain profitable, long-lasting customer relationships. It contains all the information and tools necessary to start up an e-mail marketing programme.

$231.91

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 268
Publisher: Piatkus Books
Published: 22 Feb 2001

ISBN 10: 0749921897
ISBN 13: 9780749921897