Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

by Dr Harry Alder (Author), Paul Temporal (Author)

• Used

  Paperback
  1999

  $6.37

  Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

• Used

  Hardcover
  1998

  $3.27

  This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.