Marketing on a Tight Budget: A 10-point Action Guide

by PatrickForsyth (Author)

• Used

  Paperback
  1996

  $4.14

• Used

  Paperback
  2000

  $5.13

  Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.