How to Write Letters That Sell

by Christian Godefroy (Author), Dominique Glocheux (Author), Christian Godefroy (Author), Dominique Glocheux (Author)

• Used

  Paperback
  1995

  $5.22

• Used

  Hardcover
  1994

  $4.98

  The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include The Complete Time Management System , The Power Talk System and Super Health .