Marketing on a Tight Budget: A 10-point Action Guide

by PatrickForsyth (Author)

• Used

  Hardcover
  1994

  $6.25

  Offers a 10-point action guide for small businesses who want to slash their marketing costs while increasing their returns. The book offers practical advice on PR and advertising, promotion, exhibitions, selling, presentations and telephone sales. This is designed as a reference book for everyone who wants a single-volume guide to marketing and how to achieve maximum benefit for minimum outlay.

• Used

  Paperback
  2000

  $9.23

  Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.