Guerrilla Marketing: Cutting-edge strategies for the 21st century

by N/A

• Used

  Paperback
  1995

  $3.26

  This text simplifies the complexities of marketing to show exactly how you can turn a small business into a big one and make the maximum amount of money with the minimum amount of investment. Whatever your business, this book should help to identify the fastest-growing markets in the nineties, with tips on how to reach them. It includes advice on how to write inexpensive and effective personal letters, design small advertizements, use newspapers creatively, organize free seminars and demonstrations, use outdoor advertizing, devise effective competitions, employ telephone psychology and beat off the competition.