The Selling Edge: Tactics for Winning a Sale Every Time

by PatrickForsyth (Author)

• Used

  Paperback
  1993

  $3.25

  In today's competitive climate, it is not enough for a salesman to know the techniques of selling. He has also to know how to apply them. Even a few seconds spent more effectively at any stage in the sales process can increase the chances of a success. Focusing on business-to-business selling, this book aims to make sales people more conscious of their selling skills, and shows them how to maximize their impact on a potential customer at every stage of the sales process. Chapters follow the sales cycle, from initial contact to first meeting, written communication, the presentation, sales meeting, and continuing business. The book includes advice, practical strategies, letters and action plans.