Be Your Own PR Expert: Complete Guide to Publicity and Public Relations

by Bill Penn (Author)

• Used

  Paperback
  1993

  $3.16

  This is a down-to-earth manual and guide for anyone interested in maximizing the way their company communicates with the media and, through the media, to the public. It is intended particularly for the small businessman who wants to manage his own PR or know enough to work with an agency in a constructive and efficient way, and as a grounding for the marketing executive or manager who has to take on the role of company PRO. Topics include the importance of PR for business survival, taking control of your PR, planning a 12-month PR programme, planning a campaign, understanding the different media, selling your story, writing a press release or news story, running successful press events, handling interviews, making the most of PR opportunities and appointing a PR agency.

• Used

  Hardcover
  1992

  $3.16

  Packed with advice and information for the person who wants either to manage his own PR or work with an agency in a constructive way, this book also acts as an introductory book for the marketing executive or manager who has to take on the role of company PRO. It shows that good PR is really very simple, need not cost a fortune, and is an excellent way to promote your business, service, product or message.