How to Write Letters That Sell

How to Write Letters That Sell

by Christian Godefroy (Author), Dominique Glocheux (Author), Dominique Glocheux (Author), Christian Godefroy (Author)

Synopsis

The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include The Complete Time Management System , The Power Talk System and Super Health .

$3.24

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More Information

Format: Hardcover
Pages: 256
Publisher: Piatkus Books
Published: 23 Jun 1994

ISBN 10: 0749911794
ISBN 13: 9780749911799