The Art of the Hard Sell

by RobertL.Shook (Author)

• Used

  Paperback
  1992

  $3.39

  This book teaches high pressure sales techniques that are compatible with professionalism and having the customer's best interests at heart. It aims to inspire all salespeople to dare to be different, to master the aggressive but subtle approach of hard selling without resorting to intimidation or manipulation. It shows how to sell hard and well and always with integrity.

• Used

  Hardcover
  1991

  $3.39

  Every salesman's objective is to close a sale and maintain a high level of customer satisfaction. It takes a no-nonsense approach to accomplish this in today's competitive business world, and when correctly used high-pressure techniques make sales. The author of this book offers the benefit of his sales experience, aiming to show that his high-pressure techniques are compatible with professionalism and have the customer's best interests at heart. He spent 17 years developing his strategies, and he guides the reader through all the steps, from getting past the gatekeeper - the protective secretary - to successfully closing a sale.