How To Win Customer

How To Win Customer

by Michael Le Boeuf (Author)

Synopsis

Many companies put all their efforts into winning customers and not enough into keeping them. This book aims to give practical advice on successful selling and - most important of all - winning customers for good. It offers basic selling information and strategies, advises on the handling of complaints or problems in such a way as to keep customers satisfied and suggests different ways in which managers can keep their workers motivated and committed, whether in a large or small company. The author is a consultant to businesses of all sizes in the USA and has written several business books.

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More Information

Format: Paperback
Pages: 192
Edition: New edition
Publisher: Piatkus
Published: 28 Nov 1991

ISBN 10: 0749910275
ISBN 13: 9780749910273