by Michael Le Boeuf (Author)
Many companies put all their efforts into winning customers and not enough into keeping them. This book aims to give practical advice on successful selling and - most important of all - winning customers for good. It offers basic selling information and strategies, advises on the handling of complaints or problems in such a way as to keep customers satisfied and suggests different ways in which managers can keep their workers motivated and committed, whether in a large or small company. The author is a consultant to businesses of all sizes in the USA and has written several business books.
Format: Paperback
Pages: 192
Edition: New edition
Publisher: Piatkus
Published: 28 Nov 1991
ISBN 10: 0749910275
ISBN 13: 9780749910273