Global Brand Management: A Guide to Developing, Building & Managing an International Brand

by Laurence Minsky (Author), Laurence Minsky (Author), Ilan Geva (Author)

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Paperback
2015
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Format: Paperback
Pages: 328
Edition: 1
Publisher: Kogan Page
Published: 03 Aug 2015
ISBN 10: 0749483601
ISBN 13: 9780749483609

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

New

$47.54

$47.54

More Information