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Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing

by Adam Gray (Author), Tim Hughes (Author), Hugo Whicher (Author)

  • New

    Paperback 2018

    $27.68
Synopsis

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

$27.68

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Quantity

10 in stock

More Information

Format: Paperback
 Pages: 248
 Edition: 1
 Publisher: Kogan Page
Published: 03 Oct 2018
ISBN 10: 074948358X
ISBN 13: 9780749483586

Media Reviews
There's never been a time when aligning sales and marketing has been more important. Smarketing not only explains why this is more important, it provides deep insights into how to create the alignment necessary for the success of sales and marketing and gaining a competitive advantage. --Melonie Dodaro, Bestselling author of LinkedIn Unlocked and The LinkedIn Code
It's been recognized for a long time that sales and marketing functions need to be more aligned, but the idea of this has always been seen as a challenge. It's great that Smarketing outlines a way for those organisations that want to achieve better collaboration and results. --Tiffani Bova, author Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
Author Bio
Tim Hughes is a social selling innovator and pioneer, listed by Onalytica as the number one most influential person globally for social selling. Tim Hughes was involved in rolling out one of the most advanced social selling programs in Western Europe across 4000 people. He is CEO and one of the founders of Digital Leadership Associates the social media consultancy. Adam Gray has spent over a decade specializing in social media marketing, he wrote the first globally published book on social media for business and was formerly the Head of Client Social Media (EMEA) for a multi-billion dollar software company. He is one of the founders of Digital Leadership Associates the social management consultancy. Hugo Whicher is the Marketing Director at Oracle, where he provides social selling and account-based marketing across a 'virtually' merged sales and marketing team.