Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm Mc Donald (Author)

• Used

  Paperback
  2016

  $7.68

  Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

• New

  Paperback
  2016

  $25.01

  Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.