How Cool Brands Stay Hot: Branding to Generations Y and Z

by Mattias Behrer (Author), Mattias Behrer (Author), Joeri Van Den Bergh (Author)

• Used

  Paperback
  2016

  $4.69

  Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

• New

  Paperback
  2016

  $28.46

  Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.