Market Research in Practice: An Introduction to Gaining Greater Market Insight

Market Research in Practice: An Introduction to Gaining Greater Market Insight

by Matthew Harrison (Author), Matthew Harrison (Author), Paul Hague (Author), Oliver Truman (Author), Julia Cupman (Author)

Synopsis

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

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More Information

Format: Paperback
Pages: 400
Edition: 3
Publisher: Kogan Page
Published: 03 Mar 2016

ISBN 10: 0749475854
ISBN 13: 9780749475857