Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

by Andy Maslen (Author)

Synopsis

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

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More Information

Format: Paperback
Pages: 256
Edition: 1
Publisher: Kogan Page
Published: 03 Mar 2015

ISBN 10: 0749473991
ISBN 13: 9780749473990