Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics

by PR Smith (Author), Ze Zook (Author)

Synopsis

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

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More Information

Format: Paperback
Pages: 600
Edition: 6
Publisher: Kogan Page
Published: 03 Feb 2016

ISBN 10: 0749473401
ISBN 13: 9780749473402