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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

by James Hammersley (Author), Professor Christopher Bones (Author)

  • Used

    Paperback 2015

    $3.16

  • New

    Paperback 2015

    $27.88
Synopsis

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

$3.16

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3 in stock

More Information

Format: Paperback
 Pages: 240
 Edition: 1
 Publisher: Kogan Page
Published: 03 Mar 2015
ISBN 10: 0749473096
ISBN 13: 9780749473099
Book Overview: Provides practical tools and models to support a customer-centric digital strategy Explains how to gather and use real data in real time to inform strategy and improve performance Shows how to successfully build a multichannel mindset through interviews with e-commerce pioneers from O2, Barclays, Sky and Fitness First, and a case study of the Open University

Media Reviews
This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago. --Alan South, former CEO IDEO Europe
Moore's law is not changing what is done in economy, but it is very significantly changing how things are done. For example, if you take modern cars today, more than 50 per cent of the budget for new cars is software. The same principle applies for selling products and services. Leading Digital Strategy is a must-read for those who want to stay relevant in the 21st century through strong e-commerce. --Jan Muhlfeit, retired Chairman Microsoft Europe
A must-read for leaders of all levels, Leading Digital Strategy provides a clear leadership blueprint to ensure full commercial advantage is extracted from e-commerce strategy. It demystifies an area that most business leaders over thirty don't get. I believe most boards would benefit from reading this too, as it clearly pinpoints the key questions to ask to ensure value for money and the collection of key customer insights to underpin organizational strategy for the future. It is a handbook you will return to again and again. --Helen Pitcher, Chairman Advanced Boardroom Excellence Limited
Author Bio
Professor Christopher Bones is an established thought leader in people, organization strategy and change and a widely acclaimed, award-winning author. He has over 30 years' experience in senior leadership positions, working with companies such as Diageo, Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley and Professor of Creativity and Leadership at Manchester Business School. James Hammersley founded Good Growth with Christopher Bones, an innovative digital change consultancy, whose clients have included Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organizations as a sales specialist he has witnessed first-hand the potential of digital to transform how we listen to and respond to customers.