The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients

Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients

by Amy Brann (Author)

  • Used

    Paperback 2014

    $39.42
Synopsis

Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. Neuroscience for Coaches equips coaches with cutting-edge neuroscience information that will help them deliver greater value to their clients. Based on over ten years of research, it covers the foundations as well as how to use this new information effectively and practically in everyday work. It provides a clear understanding of the latest aspects of neuroscience that are relevant to coaching so coaches can explain to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them. Including valuable tools and techniques to use with coaching clients, Neuroscience for Coaches enables coaches to increase the ROI they deliver to clients and differentiate themselves in a highly competitive market. Online supporting resources include a 'Neuroscience for Coaches in action' bonus chapter and lecture slides.

$39.42

Save:$0.96 (2%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 232
 Publisher: Kogan Page
Published: 03 Nov 2014
ISBN 10: 0749472375
ISBN 13: 9780749472375
Book Overview: Is grounded in the latest scientific advances and is easy to read and implement Shows coaches what to do 'this afternoon' to deliver greater value to their clients Provides a practical, concise format specifically designed for busy professionals

Media Reviews
Neuroscience for Coaches achieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility Ruth Stuart, Learning and Development Research Adviser - Chartered Institute of Personnel and Development Neuroscience for Coaches is a book that is focused on delivering its promise and written to provide insights for coaches, in the language of coaching. Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts whilst regularly posing, and answering the question: What can I do with a client now having understood this? A must read for any coach looking to benefit from neuroscience's Big Data of the brain. David James www.wecommend.com & past L&D Director EMEA for Disney In my coaching practice, the 'art of pausing' is key: pausing not to complete my client's thought process ... pausing not to jump in and help ... pausing to allow the client's resourcefulness to kick in. It was one of the most difficult skills to learn because, as a management consultant, I had always been taught to have the answer and so I resisted not helping! Now, as an expert in facilitating self---directed neuroplasticity (as Amy defines coaches in The Neuroscience of Coaching), I know I help by not offering my help(ful solution) but rather by offering the power of pause. As Amy explains, pause allows the brain to 'fire and rewire' and thereby create or reinforce a new neural pathway - that's actually how resourcefulness kicks in and why it's so important to hold back, therefore. Read this book if you want to understand the science behind the art of coaching! Chris Jackson, EMCC UK President Amy Brann writes with an energy that makes you want to keep reading- think page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching adding credibility and perspective on why this field will continue to effect what we do as coaches. Amy has a fresh, accessible style underpinned with sound research and this book will whet your appetite to know more and inspire new thinking of your own. Helen Tiffany, www.becdevelopment.co.uk, past Chair at Association for Coaching As a neuroscience sceptic I've been converted! This book is full of great exercises I can use in my coaching practice. I'm in a position to provide a rational neuroscientific explanation for the interventions I make and moves me from 'Trust me I'm the coach' to 'Here's the explanation for why this will work'. I'm off to do the course! John Leary-Joyce CEO of Academy of Executive Coaching
Author Bio
Amy Brann studied medicine at University College London. Through her business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, Neuroscience in Business and has been the Lead Coach for Europe for one of the largest NLP Training Companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.