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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

by Arthur (Author)

  • Used

    Illustrated 2014

    $3.45
Synopsis

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

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More Information

Format: Illustrated
 Pages: 344
 Edition: 2
 Publisher: Kogan Page
Published: 03 May 2014
ISBN 10: 0749472030
ISBN 13: 9780749472030
Book Overview: Includes a new chapter on China's dominance in the smartphone industry, and thoroughly updated throughout Written by the technology editor at the Guardian who has over 50,000 followers online Apple, Google and Microsoft are part of people's lives around the world. This book explains how they got to where they are and what people can expect from each in the future.

Media Reviews
A fascinating peek inside the three most important companies of the 21st century. Barry Collins, PC Pro Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. Aleks Krotoski Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it. Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications
Author Bio
Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.