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Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR In Practice)

Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR In Practice)

by David Bassett (Author), David Bassett (Author), Ruth Dowson (Author)

  • Used

    Abridged::Audiobook::Box set::Illustrated::Large P 2015

    $4.95
Synopsis

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

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More Information

Format: Abridged::Audiobook::Box set::Illustrated::Large P
 Pages: 328
 Edition: 1
 Publisher: Kogan Page
Published: 03 Sep 2015
ISBN 10: 0749471395
ISBN 13: 9780749471392
Book Overview: Takes readers through the entire process of planning and managing a successful event Provides the underpinning theories of general events management, along with useful tips and strategies, that can be applied to all forms of events management (including corporate, volunteer, etc.) Includes access to supporting online resources such as templates and discussion questions Features real cases throughout including the Variety Club, London 2012 Olympics and the Prince's Trust

Media Reviews
Collaborate to innovate. This phrase from the book beautifully captures all that is right, relevant and refreshing about this innovative collaboration between two professional, practitioner-focused academics who have clearly been there, done that and bought the merchandise to prove it. The personal, equally pragmatic manner in which they have chosen to share their Top Tips and checklists, supported by suitable theories and case studies, will prove particularly popular among event planners, managers, teachers and students all over the world. --Dr. Richard Keith Wright, Lecturer in Sustainable Sports Event Management Auckland University of Technology
Author Bio
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in events management at the UK Centre for Events Management at Leeds Beckett University. David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.