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Strategic Internal Communication: How to Build Employee Engagement and Performance

Strategic Internal Communication: How to Build Employee Engagement and Performance

by David Cowan (Author)

  • Used

    Paperback 2014

    $5.02
Synopsis

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

$5.02

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More Information

Format: Paperback
 Pages: 192
 Publisher: Kogan Page
Published: 03 Jun 2014
ISBN 10: 0749470119
ISBN 13: 9780749470111
Book Overview: Holistic approach to internal communications, based on a brand new model - the Strategic Dialogue Box. Strong theoretical background combined with a highly practical approach. Includes real life case studies from the authors extensive experience with global organizations.

Media Reviews
We are making great use of the Dialogue Box; it is both innovative and challenging. Our managers find it an excellent analytic and diagnostic tool to improve their communication capabilities. Hisham S Al-Joher, Director, Global Internal Communication, SABIC Cowan's emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution. Lisa M Cuklanz, Professor and Chair, Communication Department, Boston College Internal communications, both agency and client side, is crying out for an innovative approach for the 21st century, and this book sets a new agenda, connecting the dots with employee engagement and HR, as well as providing an amazing tool to help clients innovate Jim Donaldson, EVP, Corporate Communications, EMEA at Weber Shandwick
Author Bio
Dr David Cowan is a visiting scholar in the Communications Department, Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.