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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

by Daniel Rowles (Author)

  • Used

    Paperback 2014

    $3.28
Synopsis

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.

$3.28

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More Information

Format: Paperback
 Pages: 232
 Edition: 1
 Publisher: Kogan Page
Published: 03 Apr 2014
ISBN 10: 0749469951
ISBN 13: 9780749469955
Book Overview: Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

Media Reviews
[P]rovides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products. --Midwest Book Review Library Bookwatch, The Business Shelf
Author Bio
Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the CIM, trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company - TargetInternet.com - has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers. He is also the author of Mobile Marketing (Kogan Page, 2013).