The 30 Day MBA: Your Fast Track Guide to Business Success

New
Paperback
2013
$16.44

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Synopsis

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

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More Information

Format: Paperback
Pages: 336
Edition: 3
Publisher: Kogan Page
Published: 03 Aug 2013
ISBN 10: 0749469900
ISBN 13: 9780749469900
Book Overview: This third edition of an international bestseller includes plenty of new international case examples to illustrate the current business and financial world. Includes hundreds of free open access resources provides access to lectures from the world's top business schools Gives busy, cash strapped, knowledge hungry managers 90% of the value of an MBA at 0.0001% of the cost

Media Reviews

The bottom line is: buy this book and save GBP100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers. -- Andrew Macy FCMI Professional Manager 20140101 A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one! Customer review I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps. Customer review

Author Bio

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, USA, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business as well as The 30 Day MBA in Business Finance, The 30 Day MBA in International Business and The 30 Day MBA in Marketing, all published by Kogan Page.