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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles (Author)

  • Used

    Paperback 2013

    $3.44
Synopsis

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

$3.44

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2 in stock

More Information

Format: Paperback
 Pages: 280
 Publisher: Kogan Page
Published: 03 Nov 2013
ISBN 10: 0749469382
ISBN 13: 9780749469382
Book Overview: Shows how to approach mobile marketing in a planned and co-ordinated way Brings together all aspects of mobile marketing, including augmented reality, to paint a full picture of the capabilities, limitations and opportunities mobile marketing provides Offers a plethora practical advice, particularly around social media

Media Reviews
Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today's customer. Mobile Marketing...is one of those books that every business owner should read. --Samantha Rivera Readers' Favorite
Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. ..A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign. --Pierre DeBois Small Biz Trends
Author Bio
Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the Chartered Institute of Marketing, trains on behalf of Econsultancy and Utalk Marketing and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the popular Digital Marketing Podcast. His company TargetInternet.com has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.