by Daniel Rowles (Author)
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Format: Paperback
Pages: 280
Publisher: Kogan Page
Published: 03 Nov 2013
ISBN 10: 0749469382
ISBN 13: 9780749469382
Book Overview: Shows how to approach mobile marketing in a planned and co-ordinated way Brings together all aspects of mobile marketing, including augmented reality, to paint a full picture of the capabilities, limitations and opportunities mobile marketing provides Offers a plethora practical advice, particularly around social media