Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

by McDonald (Author), Maklan (Author), Mouncey (Author)

New
Illustrated
2014
$28.66

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Synopsis

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

$28.66

Save:$5.18 (15%)

Quantity

Temporarily out of stock

More Information

Format: Illustrated
Pages: 328
Edition: 2
Publisher: Kogan Page
Published: 03 Oct 2014
ISBN 10: 0749468971
ISBN 13: 9780749468972