The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

How to Write a Marketing Plan (Creating Success)

How to Write a Marketing Plan (Creating Success)

by JohnWestwood (Author)

  • Used

    Paperback 2013

    $8.96
Synopsis

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

$8.96

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 184
 Edition: 4
 Publisher: Kogan Page
Published: 03 Mar 2013
ISBN 10: 0749467126
ISBN 13: 9780749467128
Book Overview: Up-to-date information on email shots, web usage and e-marketing Step-by-step guide to formulating a workable and successful marketing plan Includes a brand new chapter to help you produce mini-plans and quick plans to seize new opportunities that arise quickly. New features include chapter summaries, new information about mobile commerce in marketing as well as new tips on how to present your marketing plan effectively.

Media Reviews
Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan Professional Marketing
Author Bio
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.