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Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick

Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick

by RosTaylor (Author)

  • Used

    Paperback 2013

    $3.45
Synopsis

With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity. Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.

$3.45

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2 in stock

More Information

Format: Paperback
 Pages: 216
 Edition: 1
 Publisher: Kogan Page
Published: 03 Jul 2013
ISBN 10: 0749466669
ISBN 13: 9780749466664
Book Overview: Creativity is a key leadership skill, with 60% of leaders naming it as their top priority (IBM study, 2010) Taking a psychological perspective, Creativity at Work provides models, techniques and examples of creative environments to ensure creative organisations and successful team working. Includes case studies from organisations around the world, including Innocent, Google, ASDA, Diageo, Starbucks, initiatives in the US public sector, redbus.in, UnitedStyles as well as an in-depth look at creative approaches to different industries around the world, including farming in India and the public sector in the US and UK.

Media Reviews
Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat. The Online Recruitment Resource 20130606 If you are fascinated by where great ideas come from and could do with a boost to help you come up with more, Taylor's guide is an excellent starting point. HR Magazine 20130701 This book is alive, it talks and breathes and yes, it listens! Ros Taylor's book is all the more readable because individual experiences are shared in short stories - her own and those of persons interviewed - and because she offers wise and practical tips at the end of each chapter. -- Dimis Michaelides Keynote speaker, leadership and innovation expert
Author Bio
Ros Taylor is a leading UK psychologist, executive coach, successful businesswoman, an accomplished author and a TV and radio presenter. Newspapers have described her variously as 'the guru of personal development' and 'the best motivational speaker heard this year'. She was named by The Independent on Sunday as one of the top ten coaches in Britain. She has been one of the main presenters on numerous TV programmes for the BBC. Other TV and radio work includes BBC Radio 5, BBC Radio Scotland, Scottish Television, GMTV, LWT, ITN News, Sky News, Channel 4 and E4.