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The Rebel Entrepreneur: Rewriting the Business Rulebook

The Rebel Entrepreneur: Rewriting the Business Rulebook

by JonathanMoules (Author)

  • Used

    Paperback 2012

    $4.20
Synopsis

Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you: - Why you don't need to stick to a business plan; - There's nothing wrong with learning from the ideas of others ; - Why, if things get tough, you should put your prices up; - How cutting costs can kill your business. The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.

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More Information

Format: Paperback
 Pages: 224
 Publisher: Kogan Page
Published: 03 Jul 2012
ISBN 10: 0749464828
ISBN 13: 9780749464820
Book Overview: New title from FT Enterprise editor which turns received entrepreneurial wisdom on its head. Full of examples of successful entrepreneurs who have done things differently - this is the alternative guide for all entrepreneurs. Case studies include Jack Wills, Gilt, Criteo and John Smedley. Describes 10 'real-world' rules for starting your own business and succeeding.

Media Reviews
Full of fresh insights and great examples, Jonathan Moules' book really stands out among the countless books written for entrepreneurs. I highly recommend it to anyone who is serious about starting a business. Sahar Hashemi OBE, founder of Coffee Republic and Skinny Candy, and bestselling author of 'Anyone Can Do It' Moules's book is an interesting collection of stories from some of the most prominent and successful entrepreneurs the UK has to offer..There is much to be gained from reading about other people's crises and errors, and their imaginative methods for resolving them. Though this is not a reference book, it contains nuggets of advice and practical information that most people building a business would be grateful to hear. Financial Times
Author Bio
Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for his new book.