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The Business Plan Workbook: The Definitive Guide to Researching Writing Up and Presenting a Winning Plan

The Business Plan Workbook: The Definitive Guide to Researching Writing Up and Presenting a Winning Plan

by RobertBrown (Author), PaulBarrow (Author), Colin Barrow (Author)

  • Used

    Paperback 2012

    $3.51
Synopsis

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

$3.51

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More Information

Format: Paperback
 Pages: 352
 Edition: 7
 Publisher: Kogan Page
Published: 03 Apr 2012
ISBN 10: 0749464615
ISBN 13: 9780749464615
Book Overview: The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from entrepreneurs and larger businesses.

Media Reviews
Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 25 assignments with worksheets and examples to help construct your plan, learning from others as you write. Internet Works A pleasing read, unlike many other books on this topic... full of practical and professional advice. Professional Manager
Author Bio
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, and The 30 Day MBA, both published by Kogan Page. Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.