by TimPhillips (Author)
Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
Format: Paperback
Pages: 192
Publisher: Kogan Page
Published: 03 Sep 2011
ISBN 10: 0749463643
ISBN 13: 9780749463649
Book Overview: Talk Normal is about corporate jargon, waffle and poor business communication. Full of shocking examples, it will help you to improve your own communication style whilst navigating the nightmare of management speak at work.