Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

New
Paperback
2011
$27.98

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Synopsis

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. "Brand Failures" takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

$27.98

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 272
Edition: 2
Publisher: Kogan Page
Published: 03 May 2011
ISBN 10: 074946299X
ISBN 13: 9780749462994
Book Overview: 80% of all new product launches fail Fortune Top 1000 companies waste $60 billion a year on brand development efforts Cases include Coca-cola, Microsoft, Harley Davidson, Virgin, McDonalds, Sony, IBM Companion title to the best-selling Brand Success (previously published as Brand Royalty) An entertaining and useful read and as a ready crib for the most famous brand foul-ups the book is hard to beat. Financial Times This book is a lot of fun Haig wants to educate as well as to entertain, and at this he succeeds. Journal of Consumer Marketing

Media Reviews

An entertaining and useful read. - Financial Times
teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey! Midwest Book Review
Brand Failures is the rare business book that's actually a fun read for nonbusiness people. - NewYork Journal of Books
offer[s] a penetrating look into what makes the world's top brands miss the mark and crash. teeming with examples that are presented in very readable language. Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
.. .there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject... -Ana Mardoll, GoodReads.com
A fascinating and witty compendium. - Pittsburgh Post-Gazette
From Amazon reviewers:
worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read Brand Failures is a good read with valuable information. -Thomas Duff
a great read for anyone who is involved with branding, logos, and identity - particular graphic designers .I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library. -Jessica Cave
A fascinating and witty compendium. - Pittsburgh Post-Gazette

From Amazon reviewers:

.. .worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read...Brand Failures is a good read with valuable information. -Thomas Duff

.. .a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library. -Jessica Cave

An entertaining and useful read. - Financial Times

.. .teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey! - Midwest Book Review

Brand Failures is the rare business book that's actually a fun read for nonbusiness people. - New York Journal of Books

.. .offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ...Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine

.. .there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject... -Ana Mardoll, GoodReads.com

Author Bio

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).