Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig (Author)

Synopsis

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

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More Information

Format: Paperback
Pages: 304
Edition: 2
Publisher: Kogan Page
Published: 03 May 2011

ISBN 10: 0749462876
ISBN 13: 9780749462871
Book Overview: Companion title to the authors bestseller Brand Failures 100 global case studies including: Apple; Disney; HSBC; Muji; and Nokia, with lessons learnt from each Full of first-hand interviews with key industry players, brand managers, psychologists, marketers, and consumers A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes. Publishing News Ideal for executives or PR pros who wish to learn about successful brands through practical examples. PR Week

Media Reviews

Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best. - Brandchannel.com


[E]ntertaining, higly readable. - Chicago Sun Times


[E]ntertaining, higly readable. - Chicago Sun Times


Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best. - Brandchannel.com


[E]ntertaining, higly readable. - Chicago Sun Times

. ..offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ... Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
[E]ntertaining, higly readable. -Chicago Sun Times
.. .offer[s] a penetrating look into what makes the world's top brands flourish teeming with examples that are presented in very readable language. Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week
Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis. - Midwest Book Review
Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week

Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis. - Midwest Book Review


[E]ntertaining, higly readable. - Chicago Sun Times

.. .offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ...Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best. - Brandchannel.com
Author Bio
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).