Branded Beauty: How Marketing Changed the Way We Look

Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate (Author)

Synopsis

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty also considers the future of the beauty business.

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More Information

Format: Hardcover
Pages: 288
Publisher: Kogan Page
Published: 03 Oct 2011

ISBN 10: 0749461810
ISBN 13: 9780749461812
Book Overview: The beauty sector is worth GBP16.3bn to the UK economy Full of first hand interviews with senior figures in the beauty industry and in advertising Describes how brands are using the internet to get close their customers

Media Reviews
Recommended in The Style List by Stylist Magazine Stylist 20111019 A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. Legal Strategy Review
Author Bio
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world. www.tungateinparis.com