by Adam Jolly (Author)
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation. Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest. Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.
Format: Hardcover
Pages: 260
Publisher: Kogan Page
Published: 03 Aug 2010
ISBN 10: 0749461179
ISBN 13: 9780749461171
Book Overview: Clean Tech, Clean Profits provides a unique assessment of the role of innovation in developing profitable business strategies. Through sustainable initiatives, green policies and a growing awareness of climate change, the book provides expert commentary on effective and profitable practice in the world's new low-carbon economy.